Atlas Copco Group

Atlas Copco is a $14B Swedish industrial group. Their products included compressors, vacuum solutions, and industrial tools, which are the opposite of "instagrammable." My job was to make them cinematic.

For 2.5 years, I translated complex engineering concepts into 2D/3D explainer videos, product demonstrations, and brand films. Multilingual. Multi-brand. Deployed across 10+ international markets supporting global sales and marketing communications.

Key Deliverables:

• Created motion design guidelines for the Atlas Copco Group rebrand — establishing visual language across 15+ subsidiary brands

• Produced the 150th Anniversary global AR campaign, an immersive experience reaching audiences across 10+ geographies for employee and external branding

• Delivered multilingual explainer content for Atlas Copco, Chicago Pneumatic, Edwards, and other group subsidiaries

• Turned industrial product specs into visual narratives that sales teams could actually use

Why This Matters:

Most motion designers work in B2C — lifestyle, fashion, food. This was B2B industrial at global scale. Compressors don't sell themselves. The visual storytelling had to bridge the gap between engineering precision and marketing clarity, across languages and cultures.